the “effective date” of this agreement is the date defined as the effective date in the first order form between the company and the client associated with this agreement. “distribution channels” means any and all channels through which client content may be distributed or commercialized to end users and consumers including (a) the white label application, and (b) the fanhero platform. client acknowledges and agrees that it is subject to and shall abide by any agreements that are necessary for the placement of the white label application in the distribution network. client further agrees to be bound to company in the same manner and to the same extent that company is bound by the terms of any agreements in place with the distribution channels. white label application usage shall be limited to the distribution and monetization of client content.