the reasons for forming a strategic partnership, which is also referred to as an alliance agreement, are varied. the following cover a few areas that benefit from such a partnership: as marketing continues to be an integral part of a business, a strategic partnership is beneficial to small businesses with limited resources. whether you sign an agreement with a small or large business, you want the strategic marketing partnership agreement to serve as a legally binding contract that specifies the responsibilities and financial stakes of each partner. a strategic partnership agreement must meet the needs of all participants. some of the areas they will work on include: in a strategic partnership, both companies may contribute tangible or intangible assets. for a successful strategic partnership to be effective and function smoothly, each partner’s contributions to the agreement must be clearly stated in written form.