in this article, we show how a saas partner program can help you reach your company goals, and the best practices to follow for success. in a referral partnership, you select existing customers to refer your software to their friends, family, and others they’ve already developed a relationship with. referrals are more likely to purchase from you, and more likely to stick with your software in the long run. the many layers of support for partners have a trickle-down effect on the customers each partner attracts, and results in increased acquisition and retention for both drift and its partners. with partners, you can accelerate brand growth, increase your customer base, and offer a streamlined experience for the end-user.