unlike a business with co-owners who can buy out the owner’s interest upon any of the foregoing events, the owner stands to lose all of the value built up in the business over many years of hard work. what is the best option for a sole owner of a business in light of all of these potential issues? in this scenario, you would contract to sell – and the purchaser would contract to purchase – your business ownership interest upon the occurrence of a specified event (e.g., retirement, death, or disability). the balance of the proceeds would then be distributed under the terms of your estate plan to your estate beneficiaries. the purchaser would be the owner and beneficiary of that policy.