the goal of a master service agreement is to make the contract process faster. having an msa before having a specific contract lets companies focus on what their particular contractual issues are, such as the time frame and the price, for when the contract actually arises. this is a benefit, as the company will know what the problems are for the future and be able to address them when it drafts the next msa. when businesses agree to an msa, the new deal can impact existing contracts. with an msa, two parties agree to the main points.