if you want an instant heated and strong opinion then just ask a business leader on whether they would award exclusivity to a reseller. exclusivity affords your sales partner the freedom to develop the market without having to worry a competing reseller of your product taking some of the market they invested to create. the key to successfully implementing an exclusive partnership is approaching your partner’s sales engine in the same way that you’ve learned how to sell directly with full control of your team. the right tracking system in an exclusive agreement can actually help you build a strong relationship with your sales partner. measurement systems can also help you make sure your partner stays on track.