when you display goods in your store, or display goods or services on your website or in a brochure, you are inviting the consumer to make an offer to buy. intention intention to make a contract means you and the consumer must intend to be legally bound by the contract and you must both understand what the contract actually means. terms in consumer contracts set out the agreement you have with consumers – that is to say, what you agree to do and what you expect the consumer to do.