business to business non compete

1—departed for a cross-town competitor. to ensure this will not happen again, desmond presents megan and his other agents with a non-compete agreement, restricting them from competing with his brokerage after the termination of their employment. this is especially important for insurance brokerages, given their dependence on not only products, but also the cultivation of relationships to develop and maintain business. a non-compete agreement must protect the “legitimate business interest” of the company compelling its execution. that said, companies do have a legitimate business interest in preserving customer goodwill and relationships developed by investing time and money.