we already have our launch customers in place but are now turning our attention to our marketing plan for our launch to the market in general. as such, we are meeting with three prospective marketing agencies later this month to show them the product as it is and explain our target market for them to pitch on getting our business. i like the look of these agencies and don’t want to scare them off but i do want to protect our interests. they are the service providers, and it’s their interest to win your business. i can’t see any reason they are not willing to sign it. ideas are worthless without execution and execution is something you can’t really copy.
i personally choose to invest more time on developing relationships of trust, where both parties don’t really need anything but a several page human-readable documents outlining basic expectations from a relationship. i have written an article on the subject “how to create a non-disclosure agreement people can understand ” sadly, most attorneys are not capable of writing such documents, since many won’t stop using extremely adversarial style language. you can have preliminary discussions without an nda but limit it to what is known in the public domain or topics you don’t care about people knowing. they are not a competitor but rather a partner, so you don’t really need to worry about them stealing your idea. ndas make sense when you are developing a new product and want to get a head start against potential competitors. perhaps you are waiting for a given date to launch and are afraid of information leak? in addition, for the preliminary discussions with the firms, you might want to use a code name instead of your true brand name.
there are a number of things your agency can do to proactively secure your intellectual property during the new business process – including steps like using copyright notices or inserting rights ownership clauses in your proposal documents. the mutual non-disclosure agreement contains a promise from your agency to keep your prospective client’s information confidential. additionally – and this is the language that many nondisclosure agreements miss – it should also contain an acknowledgement from the client that the creative ideas and strategies your agency identifies during the new business evaluation are the property of the agency until the parties agree otherwise. finally, the mutual non-disclosure agreement should make it clear that both client and agency can independently pursue opportunities with their own proprietary information.
and then, look to some of the other strategies the agency might employ to protect its intellectual property without a mutual non-disclosure agreement. compare the two documents to make sure your agency has necessary protections, and to identify any areas where the parties might have a “disconnect” on ownership of your agency’s intellectual property. having the right legal tools available also puts your agency in a stronger position to evaluate contracts, like nondisclosure agreements, that are presented to it by other parties for review. to make the agency new business legal process as efficient as possible, i included an easy-to-use template for a mutual non-disclosure agreement (and other documents the agency will need to manage its client relationships and business affairs) inside my legal + creative agency protection system.
nda for digital marketing agency a non-disclosure agreement (nda) is a legal agreement in which one party (the disclosing party) conveys this mutual non-disclosure agreement (‘agreement”) is made and entered for purposes of this agreement “agency” means the undersigned advertising agency,. whether you refer to them as a non-disclosure agreement (nda), confidentiality agreement (ca), confidential disclosure agreement (cda),, nda for agencies, nda for agencies, nda for creative work, nda for company, non disclosure agreement.
but it only protects actual deliverables or assets where the original intellectual property is expressed in a tangible way (think of written proposals, we are a new start-up currently building a crm/sales team management package that we plan to bring to market in a couple of months (we are based in uk). the mutual non-disclosure agreement contains a promise from your agency to keep your prospective client’s information confidential. it also, digital advertising agency agreement, nda for potential investors template, social media manager nda, model nda, nda marketing inc, how to write an nda, free nda, pandadoc nda, nda marketing inc wheaton il, non disclosure agreement for business idea template.
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